In 1975, Sidas was established by three ski instructors looking for ways to make skiers’ feet more comfortable. The brand founders decided to make insoles moulded to each individual foot shape to provide more sensation and reduce discomfort inside ski boots. Without specialized tools at hand, they moulded their first insoles with an oven dish and a cushion! The venture was a success, and so began the company’s long history! Sidas then began to grow rapidly, providing comfort solutions not only for skiing but also other sports such as running, outdoor sports and cycling, and for everyday footwear too. Ten years later, in 1985, Sidas turned its attention to a new market: medical. Using Sidas technology, the company founded the Podiatech brand, offering approved foot professionals solutions for their patients’ feet. For 40 years, Sidas’ growth has been assured by its commitment in different areas: Innovation, Passion and performance, Commitment. Sidas provides solutions for every type of foot and every sport, every day.